A buildable, full-coverage foundation with up to 16 hours of lightweight, natural, fade-resistant wear.
FENTY BEAUTY - Pro Filt'r Soft Matte Longwear Foundation
A soft-matte, long-wear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.
Returns not accepted
What it is: A soft-matte, long-wear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.
Skin Type: Normal, Dry, Combination, and Oily
Ingredient Callouts: Free of parabens and phthalates.
What Else You Need to Know: “Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”—Rihanna, Brand Founder
To find your perfect shade:
-Always shake before use to activate.
-Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
-Deciding between two shades? Try the lighter shade.
-Prep skin with Pro Filt’r Instant Retouch Primer for best results.
For full coverage:
-Apply one or two pumps on the back of your hand.
-Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
-Rihanna’s tip: For the ultimate pore coverage, press brush into skin, roll off, and repeat.
For medium, customizable coverage:
-Apply one pump of to the back of your hand.
-Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward.
-For fuller coverage, add another pump.
Artistry Pro Tip: Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.